At CartoonStock, I lead design and marketing and was a core voice in the UX redesign and rebranding for the “largest cartoon database in the universe.”
In my role as Design and Marketing Manager, I oversaw site design, branding, strategy, email communication, and advertising. I was responsible for shaping the communication style and branding for the company online.
In 2019, we undertook a large-scale UX-focused redesign of the original CartoonStock site and brand. CartoonStock is a complex asset licensing site, fully e-commerce, with extensive filtering and search. The cart was completely redesigned and much of the tiered pricing was rethought during the define phase which lead to a leaner interface, reducing bounce and cart-abandonment rates significantly.
The redesign and rebranding launched in early April of 2020, perfectly coinciding with the Covid-19 pandemic. While a burgeoning pandemic is not the ideal time to relaunch a brand, the timing gave us the opportunity to slowly roll out the new site, participate in extensive user testing, and carefully educated longtime users about the changes.
Ultimately, CartoonStock thrived during the “shift to online” many businesses made and we were proud to help add some levity to a difficult time. Laughter is the best medicine, after all.
My responsibilities included: UX design thinking, strategic thinking, marketing communication, workshop moderation, consultant management, blog design, strategy and management, email design, and management, digital advertising design and management, print design for ads and promotional publications.
