At CartoonStock, I was the marketing lead and part of the rebranding for the “largest cartoon database in the universe.”
At CartoonStock my role was specifically in the Marketing department dealing with strategy, email communication, and advertising. Broadly I had a hand in shaping the communication style and branding for the company online.
In 2019, we undertook a large-scale redesign of the original CartoonStock site and brand. The logo, brand design, and technology platform had not been updated in about 15 years.
The rebranding launched in early April of 2020, perfectly coinciding with the Covid19 pandemic. While a burgeoning pandemic is not the ideal time to relaunch a brand, the timing gave us the opportunity to slowly roll out the new site and carefully educated longtime users about the changes in a way that would not have been possible had things been running at full steam.
Ultimately, we were able to take advantage of the online shift many businesses made and help add some levity to a difficult time. Laughter is the best medicine, after all.
My responsibilities included: strategic thinking, workshop moderation, consultant management, blog design, strategy and management, email design and management, digital advertising design and management, print design for ads and promotional publications.